DIGITAL MARKETING STRATEGY IN PRODUCT PROMOTION
Keywords:
Uzbekistan, Digital Marketing, Internet Penetration, Social Media, E- commerce, Mobile Internet, Digital Payment Systems, Influencer Marketing.Abstract
This thesis explores the dynamic digital marketing landscape in Uzbekistan, providing insights into the country's internet penetration, social media usage, mobile internet trends, e-commerce growth, digital payment systems, influencer marketing, video content consumption, and the significance of local language content. By delving into these specific aspects, businesses can gain a deeper understanding of the Uzbek online audience, enabling them to craft targeted and culturally relevant digital marketing strategies for effective market penetration and audience engagement.
References
Juraev, A. (2021). "Digital Transformation and E-commerce Growth in Uzbekistan." Journal of Business and Technology, 15(2), 87-102.
Karimov, N. (2020). "Social Media Trends: A Case Study of Uzbekistan."International Journal of Digital Marketing Research, 8(3), 45-58.
Uzbekistan National Statistical Committee. (2021). "Internet Usage Statistics and Trends Report 2021." Tashkent: Uzbekistan National Statistical Committee.
Rahimov, S. (2020). "Video Content Consumption Patterns in Uzbekistan: An Analysis of User Preferences." Journal of Media and Communication Studies, 7(2), 78-92.
